What separates a brokerage website that scores 90+/100 (and brings in agents and clients) from one that scores 50/100 (and just sits there). Concrete, actionable, no fluff.
agents and clients increasingly ask ChatGPT, Perplexity, or Gemini for recommendations BEFORE they Google. If your site does not have JSON-LD structured data, AI engines cannot confidently cite you. The fix: add LocalBusiness schema with your name, address, phone, hours, services, and reviews. One HTML tag. Massive impact on AEO score.
60-80% of agents and clients hit brokerage sites on a phone first. Page-weight under 300KB, server response (TTFB) under 600ms, and lazy-loaded images are non-negotiable. Most brokerage sites we audit fail here.
Every page should drive agents and clients to ONE next action — call, book, request a quote, or sign up. brokerage sites with 5+ menu options on the homepage convert worse than sites with 1 prominent CTA.
agents and clients need a trust signal before they will engage with a brokerage they have not heard of. Recent reviews (with names + photos when possible), years in business, and certifications all weigh into the unconscious decision to call or close the tab.
agents and clients in your area should find your brokerage when they search "brokerage near me" or "best brokerage in [city]." That requires: claimed Google Business Profile, consistent NAP (Name, Address, Phone) across all directory listings, local schema on the homepage, and locally-relevant content (city names, neighborhoods, landmarks).
agents and clients respond to copy that names the actual problem they have. brokerages that lead with "agent profiles and listing aggregation" — explicitly — outconvert brokerages that lead with "Welcome to our website."
We build to all 6 best practices by default. $799 flat. Live in 5 days. Score 90+/100 or we rebuild it at no cost.
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