What separates a contractor website that scores 90+/100 (and brings in homeowners) from one that scores 50/100 (and just sits there). Concrete, actionable, no fluff.
homeowners increasingly ask ChatGPT, Perplexity, or Gemini for recommendations BEFORE they Google. If your site does not have JSON-LD structured data, AI engines cannot confidently cite you. The fix: add LocalBusiness schema with your name, address, phone, hours, services, and reviews. One HTML tag. Massive impact on AEO score.
60-80% of homeowners hit contractor sites on a phone first. Page-weight under 300KB, server response (TTFB) under 600ms, and lazy-loaded images are non-negotiable. Most contractor sites we audit fail here.
Every page should drive homeowners to ONE next action — call, book, request a quote, or sign up. contractor sites with 5+ menu options on the homepage convert worse than sites with 1 prominent CTA.
homeowners need a trust signal before they will engage with a contractor they have not heard of. Recent reviews (with names + photos when possible), years in business, and certifications all weigh into the unconscious decision to call or close the tab.
homeowners in your area should find your contractor when they search "contractor near me" or "best contractor in [city]." That requires: claimed Google Business Profile, consistent NAP (Name, Address, Phone) across all directory listings, local schema on the homepage, and locally-relevant content (city names, neighborhoods, landmarks).
homeowners respond to copy that names the actual problem they have. contractors that lead with "mobile responsiveness and quote-request forms" — explicitly — outconvert contractors that lead with "Welcome to our website."
We build to all 6 best practices by default. $799 flat. Live in 5 days. Score 90+/100 or we rebuild it at no cost.
Get started — $799 →