What separates a dental practice website that scores 90+/100 (and brings in patients) from one that scores 50/100 (and just sits there). Concrete, actionable, no fluff.
patients increasingly ask ChatGPT, Perplexity, or Gemini for recommendations BEFORE they Google. If your site does not have JSON-LD structured data, AI engines cannot confidently cite you. The fix: add LocalBusiness schema with your name, address, phone, hours, services, and reviews. One HTML tag. Massive impact on AEO score.
60-80% of patients hit dental practice sites on a phone first. Page-weight under 300KB, server response (TTFB) under 600ms, and lazy-loaded images are non-negotiable. Most dental practice sites we audit fail here.
Every page should drive patients to ONE next action — call, book, request a quote, or sign up. dental practice sites with 5+ menu options on the homepage convert worse than sites with 1 prominent CTA.
patients need a trust signal before they will engage with a dental practice they have not heard of. Recent reviews (with names + photos when possible), years in business, and certifications all weigh into the unconscious decision to call or close the tab.
patients in your area should find your dental practice when they search "dental practice near me" or "best dental practice in [city]." That requires: claimed Google Business Profile, consistent NAP (Name, Address, Phone) across all directory listings, local schema on the homepage, and locally-relevant content (city names, neighborhoods, landmarks).
patients respond to copy that names the actual problem they have. dental practices that lead with "patients booking online and AI-search visibility" — explicitly — outconvert dental practices that lead with "Welcome to our website."
We build to all 6 best practices by default. $799 flat. Live in 5 days. Score 90+/100 or we rebuild it at no cost.
Get started — $799 →