What separates a med spa website that scores 90+/100 (and brings in clients) from one that scores 50/100 (and just sits there). Concrete, actionable, no fluff.
clients increasingly ask ChatGPT, Perplexity, or Gemini for recommendations BEFORE they Google. If your site does not have JSON-LD structured data, AI engines cannot confidently cite you. The fix: add LocalBusiness schema with your name, address, phone, hours, services, and reviews. One HTML tag. Massive impact on AEO score.
60-80% of clients hit med spa sites on a phone first. Page-weight under 300KB, server response (TTFB) under 600ms, and lazy-loaded images are non-negotiable. Most med spa sites we audit fail here.
Every page should drive clients to ONE next action — call, book, request a quote, or sign up. med spa sites with 5+ menu options on the homepage convert worse than sites with 1 prominent CTA.
clients need a trust signal before they will engage with a med spa they have not heard of. Recent reviews (with names + photos when possible), years in business, and certifications all weigh into the unconscious decision to call or close the tab.
clients in your area should find your med spa when they search "med spa near me" or "best med spa in [city]." That requires: claimed Google Business Profile, consistent NAP (Name, Address, Phone) across all directory listings, local schema on the homepage, and locally-relevant content (city names, neighborhoods, landmarks).
clients respond to copy that names the actual problem they have. med spas that lead with "before/after galleries, booking, and Instagram-quality presentation" — explicitly — outconvert med spas that lead with "Welcome to our website."
We build to all 6 best practices by default. $799 flat. Live in 5 days. Score 90+/100 or we rebuild it at no cost.
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