What separates a restaurant website that scores 90+/100 (and brings in diners) from one that scores 50/100 (and just sits there). Concrete, actionable, no fluff.
diners increasingly ask ChatGPT, Perplexity, or Gemini for recommendations BEFORE they Google. If your site does not have JSON-LD structured data, AI engines cannot confidently cite you. The fix: add LocalBusiness schema with your name, address, phone, hours, services, and reviews. One HTML tag. Massive impact on AEO score.
60-80% of diners hit restaurant sites on a phone first. Page-weight under 300KB, server response (TTFB) under 600ms, and lazy-loaded images are non-negotiable. Most restaurant sites we audit fail here.
Every page should drive diners to ONE next action — call, book, request a quote, or sign up. restaurant sites with 5+ menu options on the homepage convert worse than sites with 1 prominent CTA.
diners need a trust signal before they will engage with a restaurant they have not heard of. Recent reviews (with names + photos when possible), years in business, and certifications all weigh into the unconscious decision to call or close the tab.
diners in your area should find your restaurant when they search "restaurant near me" or "best restaurant in [city]." That requires: claimed Google Business Profile, consistent NAP (Name, Address, Phone) across all directory listings, local schema on the homepage, and locally-relevant content (city names, neighborhoods, landmarks).
diners respond to copy that names the actual problem they have. restaurants that lead with "menu updates, online ordering, and Google reviews" — explicitly — outconvert restaurants that lead with "Welcome to our website."
We build to all 6 best practices by default. $799 flat. Live in 5 days. Score 90+/100 or we rebuild it at no cost.
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