What separates a vet practice website that scores 90+/100 (and brings in pet owners) from one that scores 50/100 (and just sits there). Concrete, actionable, no fluff.
pet owners increasingly ask ChatGPT, Perplexity, or Gemini for recommendations BEFORE they Google. If your site does not have JSON-LD structured data, AI engines cannot confidently cite you. The fix: add LocalBusiness schema with your name, address, phone, hours, services, and reviews. One HTML tag. Massive impact on AEO score.
60-80% of pet owners hit vet practice sites on a phone first. Page-weight under 300KB, server response (TTFB) under 600ms, and lazy-loaded images are non-negotiable. Most vet practice sites we audit fail here.
Every page should drive pet owners to ONE next action — call, book, request a quote, or sign up. vet practice sites with 5+ menu options on the homepage convert worse than sites with 1 prominent CTA.
pet owners need a trust signal before they will engage with a vet practice they have not heard of. Recent reviews (with names + photos when possible), years in business, and certifications all weigh into the unconscious decision to call or close the tab.
pet owners in your area should find your vet practice when they search "vet practice near me" or "best vet practice in [city]." That requires: claimed Google Business Profile, consistent NAP (Name, Address, Phone) across all directory listings, local schema on the homepage, and locally-relevant content (city names, neighborhoods, landmarks).
pet owners respond to copy that names the actual problem they have. vet practices that lead with "appointment scheduling and emotional trust building" — explicitly — outconvert vet practices that lead with "Welcome to our website."
We build to all 6 best practices by default. $799 flat. Live in 5 days. Score 90+/100 or we rebuild it at no cost.
Get started — $799 →