What we actually check
Mobile responsive
Does your layout adapt cleanly on a phone? 68% of local business searches happen there.
Load speed
Time to first byte + total page size. Every second past 2s drops conversion 7%.
SEO basics
Title, meta description, one clear H1. The foundation Google needs to rank you.
Structured data
Schema.org markup so your hours, address, and reviews show up as rich results.
Contact info visible
Phone, email, address — findable in one glance, not buried three clicks deep.
Conversion elements
Clear Book / Contact / Get Quote CTAs above the fold. The whole point of the site.
Design freshness
2026-era typography, layout, and craft. Not a 2015 Wix template.
Content depth
Real copy that ranks and converts, not "Welcome to our website" placeholder text.
Sitemap + robots.txt
The plumbing that lets Google index everything you've built.
HTTPS / SSL
The green lock. Browsers now openly shame sites without it.