Privacy Policy

fivedaylaunch — SMB Website Score (Chrome extension) · Last updated: May 26, 2026

The short version: When you click the extension icon, we send only the hostname of your current tab to fivedaylaunch.com to fetch a cached audit score. We do not read page contents, cookies, browsing history, account data, or anything else. No tracking. No analytics. No ads. No accounts.

What we collect

The extension is built to be as low-data as possible. The only piece of data the extension transmits is the hostname (e.g., example.com) of the tab that is active when you click the toolbar icon. Nothing else leaves your browser.

Specifically, the extension does not collect or transmit:

The full URL, query parameters, or fragments
Page contents, text, images, or screenshots
Cookies, local storage, or session data from the site you are viewing
Your browsing history
Your IP address (beyond what any normal HTTPS request to fivedaylaunch.com unavoidably exposes to our server)
Personal information of any kind — we do not ask for an account, email, or any signup
Form data or keystrokes
Anything from background tabs or other windows

How the data is used

When the extension sends the hostname to fivedaylaunch.com/api/audit?url={hostname}, our server either:

Returns a previously-cached audit score (most cases — audits are cached for 30 days), or
Fetches the public homepage of that hostname over HTTPS, computes a deterministic score (Performance, SEO, Mobile, Security, AEO), caches the result, and returns it.

The score is then displayed in the popup. We do not log per-user activity. Our server logs the hostname being queried for operational and rate-limiting purposes but we do not associate these requests with any user identity, cookie, or persistent identifier.

Permissions explained

activeTab — Lets the extension read the URL of the tab you are currently viewing only when you click the icon. We extract the hostname from it.
storage — Reserved for caching the last-fetched score locally so the popup opens instantly on repeat visits. No personal data stored.
host_permissions: https://fivedaylaunch.com/* — Allows the extension to call our audit API. This is the only host the extension is allowed to talk to.

Third parties

The extension does not embed, communicate with, or send data to any third party. It talks to one origin only: https://fivedaylaunch.com. No analytics SDKs (no Google Analytics, no Mixpanel, no Sentry), no advertising networks, no fingerprinting libraries.

Data retention

Audit results (keyed by hostname, not by you) are cached on our server for 30 days then re-computed on next request. Server access logs are retained for a maximum of 30 days for security and abuse-prevention purposes, then rotated.

Children

The extension is not directed at children under 13. We do not knowingly collect any data from minors.

Data subject rights (GDPR / CCPA)

Because we do not collect any personally identifying information through the extension, there is no per-user data to access, correct, or delete. If you have concerns or questions, contact us at hello@fivedaylaunch.com.

Changes to this policy

If we ever materially change what the extension does or what data it touches, we will update this page and bump the extension version. The current version of the extension is reflected at the top of this page.

Contact

fivedaylaunch.com
Email: hello@fivedaylaunch.com
Audit logic (open source): github.com/Nareshdevelop/fdl-site-audit
Extension source: github.com/Nareshdevelop/fdl-chrome-extension